BSBF2024 DOSSIER EN

Big Science Business Forum 2024 – Trieste, Italy 47 Big Science Business Forum 2024 – Trieste, Italy 46 3.2.3. Informational Materials and Services for Sponsors ∙ Sponsorship Prospectus : Detailed descriptions of packages, associated benefits, and event goals. ∙ Sponsorship Application Form : A detailed form allowing sponsors to specify their preferred collaboration methods and promotional channels. ∙ Sponsor Manual : A personalized document for each sponsor summarizing their booking, along with logistical details for the exhibition area. See “Allegato_Sponsorship prospectus” in attachments. ∙ FAQ and Support : Answers to common sponsor questions, with a dedicated contact person for clarifications. ∙ Continuous Support : Help for sponsors during signup and access to promotional materials and personalized resources. 3.3. Target Identification and Promotional Activities with ILOs (Industrial Liaison Officers) and CEI The identification of BSBF 2024 targets was carried out in collaboration with ILO Network Italia and other Industrial Liaison Officers (ILOs) , aiming to involve strategic stakeholders including industrial companies, SMEs, innovative startups, academic institutions, and research centers. ILOs played a key role in mapping the most relevant companies at national level, creating a detailed database organized by sector, size, and innovation potential. This segmentation ensured coverage of the main industrial sectors, facilitating targeted engagement. Additionally, each ILO conducted individual promotional activities, using local networks to tailor promotional messages to specific market characteristics. The resulting “National Pavilions” i.e., grouped areas of companies by country, emerged from this approach. In some cases, the ILO representative directly contracted the pavilion space, managing all interactions throughout the event. Promotional strategies were implemented tomaximize communication effectiveness. In compliance with privacy regulations, there was no single shared mailing list; instead, separate lists were managed individually by the ILOs, the Friuli Venezia Giulia Autonomous Region, and the PCO. The campaign included: ∙ Targeted email communications with tailored promotional content ∙ Informational webinars aimed at target companies ∙ National and international sector-specific events Media coverage by specialized and local outlets increased the visibility of BSBF 2024 through articles, interviews, and press releases. Sponsors Sponsorship prospectus