BSBF2024 DOSSIER EN

Big Science Business Forum 2024 – Trieste, Italy 63 Big Science Business Forum 2024 – Trieste, Italy 62 • Badge • Created in line with the visual identity to allow immediate participant recognition. Two prototypes were made to distinguish clearly and quickly the students attending only on October 4. • Printed and Digital Materials • Thank-you table tents acknowledging the welcome cocktail sponsor • Dinner menus (VIP Dinner and Conference dinner) • Concert programme (tri-fold) • Programme Book • Procurement Handbook • Printed and digital poster templates • Digital flyers 4. Visual Identity & Website 4.1. Visual Identity 4.2. Graphic Design For the 2024 edition of the Big Science Business Forum (BSBF), a complete and coordinated visual identity project was developed, focusing on clear communication and a distinctive event identity. • Logo The design began with the logo. In line with the tradition of the two previous editions, the logo remained unchanged to ensure continuity and brand recognition, reinforcing the association with the Forum’s values of innovation and collaboration. The Friuli Venezia Giulia Autonomous Region has entered into a no-cost license agreement for the use of the EU trademarks "BSBF" and "Big Science Business Forum" with the European Joint Undertaking for ITER and the Development of Fusion Energy “Fusion 4 Energy – F4E.” • Color Palette The color choices from previous editions were confirmed, using blue (CMYK 76/24/0/9, RGB 25/144/200, HEX #1990c8) and neutral gray (CMYK 52/42/39/4, RGB 140/138/142, HEX #8b8a8e) as distinctive elements to convey professionalism, modernity, and reliability. • Graphic Elements Existing abstract lines and shapes remain part of BSBF’s well-established graphic style, evoking advanced technologies and scientific infrastructures, underlining the innovative nature of the event. The visual identity was then extended to a range of materials: 4.2.1. Promotional Materials • Banners • Emails: created specifically for sponsor and exhibitor communications, also used in email signatures to promote the event organization. • Newsletters: designed for strong visual impact upon opening mass mailings. • Templates • PowerPoint: for promotional events throughout Europe, ensuring consistent branding and reinforcing the BSBF2024 identity. • Word: for official documents. Stakeholders were asked to use these templates. Visual Identity & Website Visual Identity