BSBF2024 DOSSIER EN

Big Science Business Forum 2024 – Trieste, Italy 69 Big Science Business Forum 2024 – Trieste, Italy 68 4.3. Website Communication played a crucial role in promoting BSBF 2024, with a significant impact through the website, social media, newsletter, and press releases. The collected metrics confirm broad interaction and active participation from the audience. From an online engagement perspective, the event’s website recorded over 56,000 visits in 2024 , peaking at 6,240 visits during the event week (September 30 - October 6, 2024). This data highlights strong interest and active participation during the key days of the event. The BSBF 2024 Newsletter reached 9,790 views , 9,273 of which were through email , demonstrating a high open rate and interaction with informational content. Newsletter Performance Overview 4.4. Conclusions The end result is an integrated visual identity that not only supports event branding but also reinforces the perception of BSBF as an international benchmark for cooperation between research and industry. Visual Identity & Website