BSBF2024 DOSSIER EN

Big Science Business Forum 2024 – Trieste, Italy 91 Big Science Business Forum 2024 – Trieste, Italy 90 Figure 2 https://www.linkedin.com/feed/update/urn:li:activity:7176964447423369216/ Figura 3 https://www.linkedin.com/feed/update/urn:li:activity:7114202293327007744/ Promotion, Communication, and Press Office LinkedIn ADV – Target Definition By analyzing the countries of origin of registered participants and the types of specific work sectors from the LinkedIn page analytics, an advertising campaign was launched between August and September to attract new registrations and promote the event. Initially, three target groups were defined. They differed in terms of countries but shared the same demographic settings: • “Latin”: Belgium, Italy, France, Spain • “German, Slovenian”: Hungary, Germany, Serbia, Austria, Czechia, Croatia, Slovenia • “Eastern”: China, South Korea The second part of the campaign then focused solely on the Latin-language countries. LinkedIn ADV - Target Who is your target audience? Include people who have ANY of the following attributes: Member Interests Business Intelligence, Computer Software, Electronics, Energy, Engineering, Marketing Technology, Human-Computer Interaction, Computer Programming, Quantum Computing, Business Technology, International Relations, Internet Infrastructure, Mobile Technology, Nanotechnology, Artificial Intelligence, Robotics, Public Services, Business Administration, B2B Marketing, Data Management, Information Technology, Digital Manufacturing AND also have ANY of the following attributes: Company Industries Transportation Equipment Manufacturing, Business Consulting and Services, Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, Automation Machinery Manufacturing, Computers and Electronics Manufacturing, Space Research and Technology, Climate Technology Product Manufacturing, Chemical Manufacturing, MachineryManufacturing, Utilities, Research Services, Primary Metal Manufacturing, Fabricated Metal Products, Market Research AND also have ANY of the following attributes: Job Functions Research, Administrative, Business Development, Engineering, Entrepreneurship, Marketing, Operations, Program and Project Management, Sales AND also have ANY of the following attributes: Job Seniorities Director, Senior, Manager AND also have ANY of the following attributes: Years of Experience 10 years - 12+ years AND also have ANY of the following attributes: Member Age 35 to 54, 55+